In store shelf display technology for enhancing customer brand recognition

Customer brand recognition is a critical factor in the retail environment. Here, we tested two prototypes with ambient technology and gamification elements in a store shelf display for enhancing customer brand recognition. The first prototype focused on showcasing the environmental labor of the company when the customer played a ball tossing game. The second prototype was a shelf display with a virtual reality experience based on the brand identity. Subjects tested both prototypes using a user engagement scale and results show that they were positively perceived in usability and enhance user engagement, brand recall and brand perception.

Arce-Lopera, C. A., Avendaño, G., Rodríguez, B., Victoria, D. (2018).
In store shelf display technology for enhancing customer brand recognition. (pp 416 - 420) Melbourne- Australia: OzCHI ‘18 30th Australian Conference on Human-Computer Interaction.

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